Collection Theme and Multicultural Roots
OVO stays true to its Toronto roots with the International OG 2026 collection, honoring the city's mosaic of cultures that shaped Drake's journey. Started From The Bottom captures that grind, and this drop reps flags from immigrant communities - Italian, Jamaican, Portuguese, and more - woven into premium hoodies. October's Very Own nods to Canada's diversity, turning streetwear into a accessories collection of global unity right from the 6ix.
Each piece draws from real neighborhoods where these flags fly high during festivals and block parties. Think Little Italy's red - green - white pride or Kensington Market's vibrant Portuguese stripes. This ain't just apparel; it's a luxurious tribute to the hustle that built the city, making every drake (ovo) merch store hoodie a story of resilience and flavor.
Drake's public persona amplifies this - from Scotiabank Arena anthems to OVO Fest vibes, he's always shouted out the multicultural squad. The 2026 OG line elevates that legacy, blending high-end craftsmanship with street authenticity for fans who live the culture daily.


